Q. When and how did your journey begin? What is your story so far?

A. Clarity Money was created as a tool for consumers to improve their financial well-being at the touch of a button. While most personal finance apps on the market do a good job of telling you your financial history, they usually don’t provide actions to help improve your financial health. Seeing this discrepancy in the market, our founder Adam Dell created Clarity Money with the goal of being an advocate who puts consumers interests first, while also providing actionable insights to improve their finances.

Working alongside notable academics in the behavioral economics space has helped transform Clarity Money into what it is today. By understanding consumers’ behavior, Clarity Money has designed an app that encourages and empowers consumers to take control of their financial lives.

Q. What are some of the hurdles the company faced and overcame to reach where it stands right now ?

A. The personal finance management space is particularly crowded, and many apps and programs claim to do what we’re doing. When we first launched Clarity Money, our biggest competitor was Mint, which is an established brand with substantial name recognition. A hurdle we faced was in obtaining the trust of our users, as they generally also trust brands that they know. They’re entering very sensitive information about their financial accounts, and our name doesn’t carry the same weight that their national or international institution might.But we didn’t go into this blind. We wouldn’t opt to face these headwinds if we weren’t 100 percent confident in that what we’re providing is different. And consumers are catching on: we launched in January and already have more than 700,000 users and are now available on across all three platforms - iOS, Android and desktop.

Q. Are you currently hiring? If so, what positions? What’s your company culture? What do you look for in new hires?

A. Clarity Money is growing rapidly internally and externally, so we are always hiring. We’re always looking for smart and dedicated individuals who believe in being a financial advocate for consumers and are not afraid of thinking outside the box.

Q. What is your target market? What kinds of past customers have you helped?

A. Our main audience is millennials. Millennials care deeply about their personal finances and are looking to be more involved in the day-to-day financial management. Millennials are constantly seeking out easy-to-use technology that takes the complexity out of personal finance. At Clarity Money, we take that one step further by looking at what consumers are interested in and provide them with features that fit their needs. 

Adam Dell

CEO - Clarity Money

CLARITY MONEY 

A.I. Meets Personal Finance

CLARITY MONEY

A.I. Meets Personal Finance

American households now carry a total of $13 trillion in debt. Economists estimate student debt in the United States is growing at a rate of $3,000 per second, with total student debt already $1.3 trillion. Medical bills are now the number one cause of bankruptcy, with a medical bankruptcy occurring every 30 seconds, while 27 million Americans are forced to pay a total of $12 billion per year in credit card interest on their medical bills. Somewhere along the path to a healthy financial life, the American consumer got lost. 

 

These problems are multifaceted, and there is no simple way to solve them. But Adam Dell of Clarity Money thinks that A.I. could be part of the answer.

Q. How would you define CLARITY MONEY as a company in one phrase or a sentence?

A. Clarity Money is on a mission to advocate for its users by putting their interests first and giving them transparency into their financial lives.

Q. What are your first few products in the making?

A. Clarity Money offers the following products and services:

- Finding a better credit card

- Canceling and lowering your bills

- Creating a savings account- Get a free personal loan

- Investing with Acorns- Free credit scoring capabilities

- Paycheck monitoring

- Spending amount per merchant

"The personal finance management space is particularly crowded."

There is clearly no magic bullet for solving the financial problems that haunt American consumers around the country. But, if Adam Dell has his way, A.I. could be part of the answer.

American households now carry a total of $13 trillion in debt. Economists estimate student debt in the United States is growing at a rate of $3,000 per second, with total student debt already $1.3 trillion. Medical bills are now the number one cause of bankruptcy, with a medical bankruptcy occurring every 30 seconds, while 27 million Americans are forced to pay a total of $12 billion per year in credit card interest on their medical bills. Somewhere along the path to a healthy financial life, the American consumer got lost. 

 

These problems are multifaceted, and there are is no simple way to solve them. But Adam Dell of Clarity Money thinks that A.I. could be part of the answer.

Adam Dell

CEO - Clarity Money

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