The Future of Brand Design
Writing & Research: Aaron M. Weis
When growing a business, or a startup, there are countless many variables that one need to take into consideration; a whole gamut so to speak ranging from product production, micromanaging, bookkeeping, outsourcing, branding, staffing and employment, marketing, advertisement, and so many other tedious tasks, that at times, all the demands may seem more than overwhelming. Of these, it cannot be emphasized enough the unprecedented significance that branding has on the process, and in the overall development of any company. In fact, many influential business owners have spoken out on this matter, such as Gary Vaynerchuk of Vaynermedia, who noted, “It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level. Similarly, POTUS Donald Trump, issued the remark, “If your business is not a brand, it is a commodity,” and the list of names that have accumulated tremendous success in their lifetimes that have discussed the overall importance of branding go on, with names like Steve Jobs, Warren Buffet, Mark Cuban, Richard Branson, and so on and so forth. But, exactly how crucial is it for an organization that has just launched itself, or any establishment for that matter, to have a strong brand?
At its very essence, a business’s brand is the face, image, reputation, and character all at the same time simultaneously; in a manner of speaking, one could go so far as to say that it is the very background that lets the public or the customer know who you are, and what your institution stands for. When done correctly, branding familiarizes the consumer with a particular venture, while deeply instilling within them a sense that they are receiving a quality product or service that they can trust, and with trust, as with most other areas in life, it takes a considerable amount of time to obtain it, and sometimes seconds to tarnish it. For this reason, Seth Godin has observed in this regard that, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another,” while Oprah Winfrey has gone so far as to say, “If I lost control of the business I’d lose myself–or at least the ability to be myself. Owning myself is a way to be myself.”
However, asserting a business’s brand is not only a means to increase the recognition or awareness being attracted to the company in question, and positioning it as a leading figure in any given industry, but it is also an extraordinary method to increase the value of whatever it is that the company is offering. This of course is exemplified in nine cases out of ten, where we often pay a little extra for an exceptional product, just because of the name associated with it, except in the example of Rockefeller to whom, in his cutthroat like fashion, reduced prices so low that the competition simply couldn’t keep up, and, in so doing, singlehandedly created a monopoly; but monopolies are now illegal, and the rest is history. With that being said, an effective brand not only allows for the previously mentioned advantages, but also manifests in other means such as motivating or inspiring employees, and potentially creating for more customers, all of which improve such areas as brand loyalty or authority. But, it seems the only problem is that the majority of your time is allotted to all the various functions of your business, that there just isn’t enough time to build a strong company brand, and you may find that even if you did, that you simply don’t know where to start. Don’t worry. Leave it to the professionals.
Founded in February of 2009 by CEO Denis Pakhaliuk and based out of San Francisco, California, Ramotion is dedicated to providing startups and businesses with quality and expert level brand design, and their work creating an distinguishing band image for Bitmoji and helping to evolve or recreate the Mozilla’s identity act as just a few exemplifications that act to testify as to the type of work that they are capable of as a leading company in their industry. This noteworthy testimonial is further reiterated in its involvement with other organizations such as Adobe, Café X, Datum, Descript, Iterable, Kyber Network, Netflix, Volusion, just to name a few, in Ramotion’s five years of experience working with both startup businesses and in providing brand design. According to the Ramotion Agency page, Ramotion provides its clients with an experience that, “use(s) our digital product design and development expertise to achieve quantifiable business goals, build a strong design framework early on and empower our clients to continue maintaining a consistent product.” Under this overarching approach, Ramotion’s services include, but are not limited to, branding design, strategy, guidelines, product design, research, and prototyping, as well as the development of front and back end web design, as well as the development of mobile applications. If you still find yourself leaning on the fence as to what Ramotion can do for your startup after reading this small list of accolades, perhaps a brief glance of the reviews and accomplishments of the company will help you reach a definitive decision on the matter.
Since the company launched in 2009, Ramotion has been featured in a considerable amount of online articles ranging from Forbes in its relationship to creating quality brand design for fortune 500 companies, in addition to other credible sources such as USA Today, Creativeblog, TechCrunch, Observer, Design Taxi, and many others, all pertaining to its exceptional performance in the digital design industry. If that does not speak volumes to the reputable character of Ramotion, then maybe some of its outstanding awards will. Since its foundation, Ramotion has won an Apple iOS App of the Week Award, in addition to Entertainment Weekly Ten Best Apps of the Year, an Editor’s Choice iOS App of the Week, as well as being featured at Apple’s WWDC, and two Best of 2013 Apps by Apple. However, arguably the greatest testimonial for this quality design team does not come in the form of any prestigious award or noteworthy article, but rather, in what the clients or customers have to say about the company and their works in its reviews. With over twenty-thousand followers on Facebook, Ramotion maintains an impressive 4.9 rating out of 5, with such customer comments as, “Best creative agency I’ve seen so far,” or, “Best design studio in the world.” Similarly, Ramotion boasts another 4.9 out of 5 rating on Clutch, with many individuals praising the company of its quality work in its v..astly positive customer reviews. Moreover, it received a 9.6 rating out of 10 on Wadline; the result of the average of a 9.4 rating in quality, a 9.8 in reliability, 9.5 in cost expenditures, as well as a 9.6 in both availability and scheduling, and these high ratings are essentially the standard across the board in the reviews that Ramotion receives on just about any typical website or from any other source.
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