Why It’s the Perfect Time for Livestreaming Fitness Content
Particularly since social distancing and working from home is quickly becoming the new normal, livestreaming authentic fitness content that allows users to workout from home is more important than ever. Ellie Samardi’s platform UBQFit allows users to receive live personal training sessions and workouts from the comfort of home and track their fitness data in real-time.
Samardi talks about how she has intentionally adopted an informal, casual tone in her app’s content to make users feel comfortable connecting with their trainers and peers and how this was a departure from her previous experience in investment banking and consulting.
Authentic Fitness Content Can Build a Community
Ellie explains how the key to producing authentic fitness content is to make it easy, accessible, and fun. She has attracted influencers who conduct training sessions through her app and is building a community around being fit, regardless of whether you have access to a gym.
UBQFit has grown an audience of fitness trainers, and a peer group that holds users accountable to make sure they work out regularly to meet their personalized fitness goals. Samardi hopes to build a culture of self-reliance around wellness in which consumers are empowered to be healthy, no matter their personal circumstances and life situation.
Informal Content Can Be More Authentic and Accessible
If you’re developing written content for the fitness industry, consider taking a page out of Ellie Samardi’s book and preparing content that is intentionally informal, and always fun. Knowing when to use formal and informal content is an important skill for any writer or marketer, and it’s something you should consider. Informal writing can sometimes be more authentic and accessible to readers.
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